Analyse of students work

After analysing a very positive a2 music video I decide to watch and research some lower grade a2 videos so that I can understand went wrong with different videos and how they could have improved the video so that I can learn from this. One video I felt I could learn from was; . This video demonstrates some negative feature which I would want to avoid during my video and this blog is going to explain the negatives I have noticed.  

 The first features I noticed was the mise en scene the first impression of this was that there hadn’t been much attention paid to it this as because it seemed to be very basic. During the opening scene of the music video the lighting was very dim and didn’t seem to have been considered during the making with only natural lighting being used meaning that the characters were not clear this could have been fixed by adding additional lighting to the room. As well as the lighting the costume the character were wearing didn’t add to the video and seemed to not have been considered this could have been so that the character seemed natural to the environment they are in however  feel they could have added to their characters by giving them a fashion which stands out. The settings used also were very basic and seemed very amateur they used a bedroom and what seemed to be old pub these setting are available to everyone and did not add to the video.
   The editing used was very amateur and didn’t seem to have much time spent on it they used very simple movements and changes between shots this could have been more effective if the camera work was more professional looking the camera work looks very hand held and this alongside the basic editing made the video seem very amateur. The cutting between the shots were very sharp and quick this made the video feel very bitty as there was a lot of changes without a constant flow between the different shots in the video. Another editing feature which I felt wasn’t very effective was the fade between the shots this made the two scenes flow better however I feel that the use of a fade wasn’t very professional and made the video seem very basic as it is a very simple editing skill I feel they could have used something to make this look better while making the video flowing.
  The least feature which noticed was the camera angles and shots that were used I felt that this video didn’t use a wide range of shots and used a mid-shot very frequently this made the video quite boring and straightforward as there wasn’t that variation between shots which is seen in most music professional music videos. Another shot used was a close up of a wound on the male characters face this was quite effect as it showed danger which was a key theme throughout the video however I would say a extreme close up would be better used in this video as it would have help to add extra into the video by making the danger element more extreme.  The last shot which I noticed was the low angle shot used during the fight scene this would have been more effective if the shot wasn’t so unsteady and flipped between two different hots to show a variation to add to the rush that is happening during the fight between the two male characters and to show some more complex angles of the fight so that the audience feels more involved with the video and can see different elements of the fight.

Biography of artist

Potential song choices

First three logo designs

Here I have demonstrated 4 logo ideas that as a group we designed; we decided to have a verity of names involved with out logo making so that we could have a variety of choices when it comes to making our final decisions. we each made up a name and then found a picture which we felt suited the name and fitted our indie genre. After this we then as a group decide the one that suited the genre the best we all were agreed on this; the main reason for our choice was due to the fact it gave a edgy feel to our company and allowed the audience to get a feel for our company instantly. During this process of making our logo we completed some research on some of the different indie record labels which we felt would to give us the inspiration for our own label logo; we found some images which helped to inspire us with making our logo (these images are shown below) these two images we found ere very basic and had a edgy feel to them this was something we wanted to achieve with our logo this is one of the main reasons we choose twist as our final logo choice. 

Target audience

Here I have shown a mood board to show the different areas in which I feel our target audience would enjoy doing and experiences. We decied our target audience was 18-25 year old women we decided this as we felt that she would be able to relate best to this group of people which would make it easy for her to produce music and aim her music to this group of people; this age group may also have had similar experiences to her so she can make her music to cater to this. I have added some of the shops that would stereotypical be popular with the target audience would shop in; this gives an idea of there style and fashion.I also added the films and tv shows to show the type of interest that they have ; i also added the makeup and food restaurants to show more interest that the target audience may have.

First ideas mood board

Here is a mood board to show my first thoughts and idea on what i feel our character in our music video will look like and the type of style we want to demonstrate in our video while making sure that it represents the indie pop genre which we are focusing on for our video. I have shown he type of makeup and hair I want to be on my character i have chosen very plain and basic hair so that the main focus is on her emotions i have also chosen very simple but in style items for the actress to wear so that they fit the style of music. 

First inspirations mood board

Here I have inserted a mood board to demonstrate my first thoughts and idea upon choosing the genre of indie pop. these photos demonstrate the different thoughts that i have when i think of the indie genre ; the photos all show quite edgy and alternative ideas with the idea of live music and art running throughout the pictures this is to demonstrate the artistic   side to indie music.