Evaluation question 1; in what ways does your media product use, develop and conventions of real media productions?

For our music video we wanted to make sure that it would reach as any different people and audience as possible through doing this we felt our video would have more of an impact, to achieve this we deiced upload our music video to youtube because we felt this would allow a big audience to access it. Youtube is also liked to a lot of different social media sites which allows more access of our video and easier ways to promote of video; also with the access to the other sites will make it more appealing to the younger generations this was our main target audience to by using youtube we was ale to appeal to our audience more. Youtube has been very successful to making many different new artist popular for example  Justin  Bieber this is something we would hope for our artist. 

    For our music video we wanted to make sure that our video fitted the conventions of an indie music video, we wanted to do this through the narrative and mise en scene that we presented throughout our video we felt that these two elements were the most key elements to achieving this in our video. for our narrative we wanted to create the idea that Ella was on a date and the video was form the male she was on the date pov while adding more depth with her watching there relationship and reminiscing while the projector parts are playing,; we felt that displaying a love story as well as having different complications being shown as well was a very common in indie music videos and the song we choose allowed us to portray this very well. The mise en scene in our music was also something that we focused on when thinking about the conventions of the music video, we felt that the costume in which we used would help to create the artist as a whole; we choose to have Ella in a very fashionable outfit with the ripped jeans and brands that she was wearing she had a Calvin Klein  sports top on this brand is very as upmarket and is very expensive so this helped create a more view of her while still fitting into the indie look of the video she was also wearing Jordan shoes these are also a expensive brand and very in trend so make sure that Ella is on trend.

    A convention that we subverted in our music video was the locations that we used we didn't create a sense of mystery through out location this is something which is often done in indie music videos, we sued very bright and natural setting or our video as well as making it clear that the date was being held in London; however we formed a sense of mystery  through not completely showing the male who she is of the date with the viewing audience get to meet the male through the projection on the females body which is used during the date scenes this is to make sure that the audience are aware of the male character but never fully meet him we felt this reinforced the idea of superficial love ad helped to adhere to the convection of mystery in indie music videos.



      We also added a couple of different editing techniques to make sure that our video emphasised the idea of love and to back up the narrative of the video one of the main ways we done this was to add a lot of short shots one after another when the song became faster i feel that this added to the idea of confusion because of the fast shot movements; as well as this we used some slow motion shots this was to reinforce the idea of confusion and to also create the idea of there relationship being a daze and not how Ella is trying to make it seem to the audience. 

   When making our magazine advert we wanted to keep to the conventions of indie artist while making sure that our advert was different and stood out amongst different adverts, we wanted the main focus of or advert to be on the image of the artist rather than the writing was going on around her this is why we choose to use very basic writing and not much of it, we found that this was very common in indie averts because the main focus is normally on the artist. For our advert we wanted the cur to come from the image of Ella with what she is wearing an the background which is being shown this is why we used black for the writing as we didn't want to add any extra colours this was also to make sure that the image was the main focus. the mise en scene we used in for our advert was very indie with Ella displaying different conventions with how she is wearing her hair and the clothes she is wearing Ella had hair in space buns this is something that this a out coming trend and is becoming more popular; she has also tied her top up which shows her stomach off this is something that may appeal to the males, the final element of Ella's outfit which makes her fit the indie artist look is the choker this adds extra colour an smaller detailing. we also deiced to use full body shot for our image this was because we felt that it would allow the audience to get to know Ella and the way she looks better, this is very common on indie artist adverts. The final element which I feel helps to fit into our target audience is the social media signs at the bottom this makes the audience get to know and feel more involved with Ella and with social media being such a big element to the teenagers this will make the artist appeal more to them .

  The final thing we made was our digipak for this we made the look very basic and plain with the idea of indie still pulled in through what the artist is wearing and the font which we used around her. We wanted Ella to be the main focus of the digipak to do this we made the background black and white however we kept Ella in colour we felt this helped to draw attention to Ella also it makes the cover look more professional and throughout. With the mise en scene for this digipak we wanted to keep to the costume very basic with the colours being plan and simple to go with the black and white background as well as making sure she fitted the indie look with the choker. The colours we choose to use were also very plain only adding on colour onto it we done this so that the colour and the writing did not take away form the artist but still stood out the reason we choose this pink was because when researching different colours that are attached to  indie digpaks were very simple and basic colours so we wanted to stick to this convention.