Evaluation 4- how did you use media technologies in the construction and research, planning and evaluating stages?

Throughout the making of our music video we used many different technologies this was throughout all of the different stages which we completed e.g. research ,planning, production and evaluation process. In this blog  will be discussing the different technologies we used throughout these stages and how they helped in the making of our final products. 
    Research- throughout the research stages the main piece of technology we used was the macs these allowed us to research everything we need to know to be able to make sure our music video fitted into our genre and was able to find out all of the different information we needed to. The first piece of research which I completed was the genre we decided that we wanted to make a indie pop music video once we had decide this I went on to research this genre this allowed me to create some conventions that i want to add into my video as well as getting to know different elements in the video, the main website i used on the mac to complete this research was youtube I looked at some different indie pop music videos this allowed me to get to know the genre and to see what it was about. I also researched some other music videos the reason I done this was so that I could get to know music videos in general without the link to my music video for example the shot changes and how often this happens I used the mac to do all of this research. we also used the mac to create and send out some questionnaires as we wanted to get to know different information from our target audience and what they like in music videos, to do this we used survey monkey which is a website which allows surveys to made sent and filled out online this was very useful in this research stage. The last piece of information we collected from the internet was the location research we done this so that we could get to know some areas in which we wanted to film in and to also find some different areas which we wanted to film in our research allowed us to get to know the areas so we was more prepared as well ad let us discover new places which we could film in.

  Planning-  during our planning stages we wanted to create a visual representation of what we needed to film and how we wanted our end product to look to this therefore we made a storyboard on this we included the different shot we was planning on taking how long we wanted to shot to last and what we wanted to include in the shot. We then went on to make a production schedule, costume list and prop list this was to make sure we was prepared for all of our shouts and filming days we made these tables on PowerPoint so that they were all well organised and together in one place. We also made an Imessage group with Ella our artist in so that we could organise when we would go to film and what Ella needed to wear for these different days and also so Ella was fully aware of what was going on with the filming.

    Production- to film or video we used a Nikon d3300 camera this is a very high quality camera with 24 megapixels this allowed us to be able to be get the correct shots we want and also be able to make our video look professional with the professional feel about being given through the camera. Throughout the making of our video we was able to get to know the camera and learn how to use it to a good standard with anything we were unsure of in the becoming clear when using it. There is also a large screen on this camera which makes it easier to review footage and we was able to see what shots we needed got  re-film or change by re watching the shots on the day. Some other apps we used to film our video was Spotify and YouTube we used those off our phones and so we was able to play the music out loud to Ella had something to lip sync to this meant that the lip syncing was more realistic and was easier to add in when editing; we also used our phones to email the different locations that we needed to film at on the day so we could make sure we filmed in all of the different areas.  The software we used to edit our video together was iMovie we used this as we both had previous experience of this software so we was able to understand how it worked and we both knew the basics and the different elements we would have to use to be able to complete our video up to a high standard; we did come across some problems for example when we was trying to include of fast motion section however we was able to fix this issue quickly and get on with our video, we was also able to fix the wonky footage that we took of the projector to make sure that it was still and was easier for the audience to watch. 

Evaluation-  once we had finished our final video we decided to upload it onto YouTube and then we promoted our video on various social media accounts for example twitter Instagram and snapchat this allowed our video to be have a lot of access to. We also received some feedback when we made and sent out a survey on survey monkey this meant that we was able to get to know what people thought of our video and we was able to think about what we liked and disliked about video we was also able to think about some changes that we would make if we was able to re-visit our video in the future. 



Evaluation 3- what have you learnt from your audience feedback?

Below is a power point presentation for question 3.

Evaluation question 2-; how effective is the combination of your main product and ancillary text?

Evaluation question 1; in what ways does your media product use, develop and conventions of real media productions?

For our music video we wanted to make sure that it would reach as any different people and audience as possible through doing this we felt our video would have more of an impact, to achieve this we deiced upload our music video to youtube because we felt this would allow a big audience to access it. Youtube is also liked to a lot of different social media sites which allows more access of our video and easier ways to promote of video; also with the access to the other sites will make it more appealing to the younger generations this was our main target audience to by using youtube we was ale to appeal to our audience more. Youtube has been very successful to making many different new artist popular for example  Justin  Bieber this is something we would hope for our artist. 

    For our music video we wanted to make sure that our video fitted the conventions of an indie music video, we wanted to do this through the narrative and mise en scene that we presented throughout our video we felt that these two elements were the most key elements to achieving this in our video. for our narrative we wanted to create the idea that Ella was on a date and the video was form the male she was on the date pov while adding more depth with her watching there relationship and reminiscing while the projector parts are playing,; we felt that displaying a love story as well as having different complications being shown as well was a very common in indie music videos and the song we choose allowed us to portray this very well. The mise en scene in our music was also something that we focused on when thinking about the conventions of the music video, we felt that the costume in which we used would help to create the artist as a whole; we choose to have Ella in a very fashionable outfit with the ripped jeans and brands that she was wearing she had a Calvin Klein  sports top on this brand is very as upmarket and is very expensive so this helped create a more view of her while still fitting into the indie look of the video she was also wearing Jordan shoes these are also a expensive brand and very in trend so make sure that Ella is on trend.

    A convention that we subverted in our music video was the locations that we used we didn't create a sense of mystery through out location this is something which is often done in indie music videos, we sued very bright and natural setting or our video as well as making it clear that the date was being held in London; however we formed a sense of mystery  through not completely showing the male who she is of the date with the viewing audience get to meet the male through the projection on the females body which is used during the date scenes this is to make sure that the audience are aware of the male character but never fully meet him we felt this reinforced the idea of superficial love ad helped to adhere to the convection of mystery in indie music videos.



      We also added a couple of different editing techniques to make sure that our video emphasised the idea of love and to back up the narrative of the video one of the main ways we done this was to add a lot of short shots one after another when the song became faster i feel that this added to the idea of confusion because of the fast shot movements; as well as this we used some slow motion shots this was to reinforce the idea of confusion and to also create the idea of there relationship being a daze and not how Ella is trying to make it seem to the audience. 

   When making our magazine advert we wanted to keep to the conventions of indie artist while making sure that our advert was different and stood out amongst different adverts, we wanted the main focus of or advert to be on the image of the artist rather than the writing was going on around her this is why we choose to use very basic writing and not much of it, we found that this was very common in indie averts because the main focus is normally on the artist. For our advert we wanted the cur to come from the image of Ella with what she is wearing an the background which is being shown this is why we used black for the writing as we didn't want to add any extra colours this was also to make sure that the image was the main focus. the mise en scene we used in for our advert was very indie with Ella displaying different conventions with how she is wearing her hair and the clothes she is wearing Ella had hair in space buns this is something that this a out coming trend and is becoming more popular; she has also tied her top up which shows her stomach off this is something that may appeal to the males, the final element of Ella's outfit which makes her fit the indie artist look is the choker this adds extra colour an smaller detailing. we also deiced to use full body shot for our image this was because we felt that it would allow the audience to get to know Ella and the way she looks better, this is very common on indie artist adverts. The final element which I feel helps to fit into our target audience is the social media signs at the bottom this makes the audience get to know and feel more involved with Ella and with social media being such a big element to the teenagers this will make the artist appeal more to them .

  The final thing we made was our digipak for this we made the look very basic and plain with the idea of indie still pulled in through what the artist is wearing and the font which we used around her. We wanted Ella to be the main focus of the digipak to do this we made the background black and white however we kept Ella in colour we felt this helped to draw attention to Ella also it makes the cover look more professional and throughout. With the mise en scene for this digipak we wanted to keep to the costume very basic with the colours being plan and simple to go with the black and white background as well as making sure she fitted the indie look with the choker. The colours we choose to use were also very plain only adding on colour onto it we done this so that the colour and the writing did not take away form the artist but still stood out the reason we choose this pink was because when researching different colours that are attached to  indie digpaks were very simple and basic colours so we wanted to stick to this convention. 
   

Final A2 music video

https://www.youtube.com/watch?v=p4TrGMX7Z2E

Ancillary texts.

Here is our final magazine advert advertising our artist and here new upcoming album realise. 

Here is our final digipak for out album of our artist. 

Digipak research