Saturday, 10 December 2016

Magazine research

For our publication of our artist we have looked into some different magazines in which we would be able to post an advert for our singers album in, we water to research different magazines which would appeal tour target audience which was 16-20 years old this age group is quite a wide age group so need to condor a lot of different magazine types. 

    The first magazine we reached was teen vogue this is a extremely popular magazine and holds many different famous faces as there covers and is one of the best selling's magazines in terms of teen magazines. with publishing our advert in this magazine would allow us to reach out to large audience size due to the huge amount of readers. This magazine also fits our look very well with having many different indie people having cover shots on this magazine, this means our advert would fit well in this magazine. Another reason this magazine would fit our advert in is because of the amount of adverts which are in this magazine so our advert would fit in to the magazine however a negative of this could be that our advert may not be very noticeable because of how many adverts there is so we would have to make sure that our advert stands out among all of the other adverts . I also found that with this magazine often presented women in a positive way with very minimal skin being shown and sense of dignity being kept for all of the models which are being shown on the front, they also only use very basic makeup and hair to make sure that the main focus is on the models beauty rather than what she is wearing and what she has changed about herself. the colours in this magazine are also very girly and are made to appeal to the female gender, they use pink quite a lot which is often attached to females as well as this the background are often very calm basic colours which appeal largely to females.
Seventeen is another magazine which we found while we was researching different magazines in which are popular to our target audience which we are focusing on for our video this magazine has a lot of famous and popular faces inside and include many different popular elements, we feel that our artist ruth b would fit into this magazine because she has an edgy but very fashionable look about her this is something which is very prominent in this magazine with many fashion icons being in it. We want our artist to have an edgy and indie look about her while making her simple makeup and hair being her trademark we want this to be her trademark because we want our artist to be looked up to and be seen as a role model, we feel that this could encourage girls to wear less makeup and to look natural this magazine we feel will fit our artist and her advert for the new single. this magazine uses much more

  The last magazine that I researched was a more upmarket magazine that would cater for our older target audience the other two magazine i found were focused very heavily at the teenagers of our target audience however the image of this magazine is more grown up with it being more about beauty then celebrity gossip it this is something that we would want our artist to be about as we feel that she would have more of a positive outlook on her audience and fans, this magazine promotes a more positive outlook so with our advert being part of this magazine she would be able to be display herself in a positive way.  

 We went on to interview some of our target audience to make sure that we target our advert well to the audience and to make sure that it is appealing to the audience. We asked 5 people 5 question regarding 5 different elements of a advert, the 5 questions which we asked were; what colours appeal to you on a magazine? Do you look at the makeup and clothes the artist is wearing? What are the main features you look at on the advert? What are the main type of magazines you read? What do you feel makes a magazine appealing? We found from these question that the most popular type of magazine was gossip magazine where or target audience felt like they got to know the artist more, we also found out that one of the main features that the audience look at when looking at a magazine advert was the image that was being presented and the colours  they also felt that this two things should link and work well together so that they give a good overall look for the advert, we also found out that our audience find the picture and what the picture is presenting is something that makes the advert more exciting so when we make our advert I feel that we should focus on the advert we take rather than the writing around the image; from the information we found out we was able to make sure that we catered our magazine advert to fit into what the audience want to see. After we asked these questions we looked into what different advert included we found that a lot of the indie pop adverts were very basic showing little colour and making sure that the main focus was the image which was being used and the artist themselves this is something we want to achieve with our advert, we also found that they were all a bit edgy and grungy we felt that this was a very effective look and was something we wanted to look into with our music video.


  Below I have attached mine and Tia’s draft magazine adverts we both panned and added our own draft adverts this was so that we both had ideas what we wanted to include and so we was able to see some ideas and knew what we both liked and didn’t, we choose what image we was going to use together before we made our final. On my draft I wanted to keep t very basic with the font being in black the reason I done this was because I wanted the main focus and colours to be on the image rather than on the font that has been added I also used quite edgy font this made sure that it had a indie feel about it , I also feel that the clothes that Ella is wearing in the magazine advert are very indie and make the advert stand out well;  Tia added the font in a pink colour this was something we went on to decide against because we felt that although it looked good on the draft we wanted to keep the main one more basic and plain to make sure the image pops however we liked the fact that Tia positioned the font at the top of the advert so that that the audience are able to identify Ella straight away and it also makes sure it is clear. 



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