Institutional resarch

The first record label we researched was the company Island Records UK and it was founded in 1959 and is still lasting 57 years. We considered this to be one of our record labels because of the artists that they have signed artists such as Ben Howard and the band Catfish and the Bottlemen. They have signed US artists such as Ariana Grande and rapper Nicki Minaji. We thought this company would be good because all have been successful in their work, with Ariana and Nicki winning award shows and have platinum albums. While Ben Howard and Catfish have been successful here in the UK and people enjoy the alternative style of music.

Aftermath Entertainment is a record label which was founded in 1996 and we won't be considering this because the record's main focus is R&B artists and in our genre of music is indie. Artists include Kendrick Lamar, Eminem and 50 Cent, we noticed that there wasn't many current girls signed to this company so that is another factor in why we wont be choosing Aftermath Entertainment because our artists will be a girl.

The record company we have chosen for our record label is XL Recordings and it is an independent English company which was founded in 1989. The artists which have been a part of the record company is Adele. However, she has now joined the record label company Colombia. Adele is a worldwide star and is known by everyone and for Adele to start her platform with XL because it shows they can produce good stars that become global. The record label has also signed artists like M.I.A and she has been charted for her songs on the Billboard Hot Dance Singles in the US.

Test shots of possible artist

 Here is some test shots of Ella she is one of our potential actors for our music video we took some basic photos. Ella fits the image we are want to achieve for our video, her fashion sense fits well with how want our actor to dress she is very fashionable so we will be able to use her outfits for our music videos. She also enjoys hair and makeup so therefore she know what works for her skin colour and type this will be very handy when we are filming as it means she will be able to do her own hair and makeup on the days of filming.  Ella is very photogenic and is very comfortable around the camera this will make filming easy as we will be able to film natural and set up shots. Ella is or final choice of actor she has all the different   features we are looking for and            our schedules work well together so we will be able to film on a regular basis and get all of our filming done quickly.  

 

Mikah is our next potential actor here are her test shots . Her imagine fits the type of actress we are looking or as she is very photogenic and is very confident in front of the camera; she also has a good fashion sense which would make dressing her for our video very easy, her long black hair would be a key feature to her look and we would be able to use this in our video as a trademark. The reason we will not be choosing Mikah is because her work commitment clashes with mine meaning that filming would become very hard to fit in.

Andrew Goodwin's theory

Andrew  Goodwin  came up with a theory that everyone expects to see 5 different elements in a music video these 5 things are;- 1. Thought beats- seeing the sound 2. relationship between narrative and the performance 3.Stars trade marks   4. multiple close ups of the main star 5. Technical aspects; these 5 elements are all very common in music videos. 

    The first element is thought beats this is when the shots changes on everyone few beats on one specific beat each time this is effective to making the video flow more. an example where this has been used effectively in an music video is 'into you' by Ariana Grande this video is slow starting and uses thought beats in the beginning part so that the audience starts to picture the different shots, this helps to add to the beat and make the beat more noticeable to the audience. 

The next feature of a music video is the relationship between narrative and performance this is when the this helps to add to the make the video flow through the different scenes because it allows the two different elements seem similar and work together better a video where this is effectively shown in Beyoncé best thing I never had, this shows the difference between performance and narrative as she swaps between the two and still makes the video flow well.

 

  The third element is the star trade mark this is where the artist themselves have one thing which they are known for and everyone is able to identify them from this trade mark one very key example of this is Sia she hides her identity to make sure that people listen to her for her music rather than her image; she is either seen in a wig which covers her face fully, she also has a young girl who dances and wears a similar wig so that the trademark is carried on this is shown in the music video is chandelier the young girl as the actor with the statement wig on.

   The next element is the close up of the main star this allows the audience to feel like they know the artist more as they get more up close and personal shots of the artist this is something to make the audience feel more engaged in the video; this is used very well in the music video send my love by adele this is a very simple video with only a black background with adele being the main focus they zoom into her face very regularly to make the video feel more intimate.

   The last element which should be present in a music video is the technical aspects this will allows the video to look more professional and often makes the video work/flow better as a whole. one video which is a very good example of this is Justin Bieber -what do you mean this uses the editing to make the video more interesting and engaging some elements they had added was the shot changes theses were very quick making the video fast pace another element is the different effects added on this allows the video to be more interesting as it gives the audience more to look at.

Initial ideas

Here is a video where you can hear us discussing our first initial ideas and what each of us was thinking about possible ideas we found that all 3 of our ideas were very similar and the concepts of the tree ideas linked well together so we will use all 3 concepts and combine them into one so our final idea is to have a female on a date with a mystery man as the male character will not feature in the video throughout the day she will seem low and seem to be making all the effect and continuously wanting more from there relationship so is always wanting to make more of there date. We considered all of the different ideas and have thought about the particularity of the three ideas and found that we wanted to film in London with the female actor being on the date this is easy to assess; as well as a day in London we will film around Rainham to give the effect that there is more than one date and as if the problems have been happening for a while, we will then end it with the female alone with the sun setting behind her to give a slow and calm ending to show her ending the relationship as well as the song.  

  We also considered the different ideas that we researched and found out from Andrew Goodwin's theory this allowed us to decide different features and things we want to include form doing this research one of the main things we decided while discussing our initial ideas was the trademark we wanted our character to have this was her to have backpack in a lot of this video and would go on to have this backpack in further videos; this would add to her fashion and the outlook we want her to give. something else we discussed was how was going to be the narrative and performance will go together we decided that we would have our actor wearing different outfits but in similar settings for the two different features this would allow the two scene to seem to fit together and flow better. We also have decided we want to add a lot of close up shots so that the audience get to know our actress and feel more of a connection to her.