Here I have demonstrated 4 logo ideas that as a group we designed; we decided to have a verity of names involved with out logo making so that we could have a variety of choices when it comes to making our final decisions. we each made up a name and then found a picture which we felt suited the name and fitted our indie genre. After this we then as a group decide the one that suited the genre the best we all were agreed on this; the main reason for our choice was due to the fact it gave a edgy feel to our company and allowed the audience to get a feel for our company instantly. During this process of making our logo we completed some research on some of the different indie record labels which we felt would to give us the inspiration for our own label logo; we found some images which helped to inspire us with making our logo (these images are shown below) these two images we found ere very basic and had a edgy feel to them this was something we wanted to achieve with our logo this is one of the main reasons we choose twist as our final logo choice.
Here I have shown a mood board to show the different areas in which I feel our target audience would enjoy doing and experiences. We decied our target audience was 18-25 year old women we decided this as we felt that she would be able to relate best to this group of people which would make it easy for her to produce music and aim her music to this group of people; this age group may also have had similar experiences to her so she can make her music to cater to this. I have added some of the shops that would stereotypical be popular with the target audience would shop in; this gives an idea of there style and fashion.I also added the films and tv shows to show the type of interest that they have ; i also added the makeup and food restaurants to show more interest that the target audience may have.
Here is a mood board to show my first thoughts and idea on what i feel our character in our music video will look like and the type of style we want to demonstrate in our video while making sure that it represents the indie pop genre which we are focusing on for our video. I have shown he type of makeup and hair I want to be on my character i have chosen very plain and basic hair so that the main focus is on her emotions i have also chosen very simple but in style items for the actress to wear so that they fit the style of music.
Here I have inserted a mood board to demonstrate my first thoughts and idea upon choosing the genre of indie pop. these photos demonstrate the different thoughts that i have when i think of the indie genre ; the photos all show quite edgy and alternative ideas with the idea of live music and art running throughout the pictures this is to demonstrate the artistic side to indie music.
